During my time at Jam3, I had the opportunity to conceptualize, design, and spearhead projects tailored exclusively for AR filters. These filters proved to be more than just enjoyable; they were highly effective in leaving a lasting impact, enticing users to engage seamlessly with our creations. Noteworthy clients such as Coca-Cola, Warby Parker, Dior, and Sephora were among the beneficiaries of these endeavours.

The Coca-Cola project stands out as a prime illustration of infusing entertainment and playful elements, allowing users to interact dynamically, especially during the festive Christmas season. On the other hand, the Sephora project exemplified how brands can seamlessly integrate their product offerings, enabling users to virtually try them on—a striking instance of blending technology with practicality.